what's in a name?

I just googled "nbsigns" and found out there's a New Beginnings Signs somewhere in Georgia that uses that as their dot-com address.  It looks like the two nbsigns' occupy very different spectra of the sign industry on their opposite ends of the continent.  I don't imagine our respective customers are getting confused.  I should show Scott, our web czar, so he can ponder the value of the manual slide show portfolio style in the next version of our own web site.  I think our randomly clickable thumbnail format suits our purposes better.